Visit SoSi sponsorship window opens July 6 for tourism projects

Danville and Pittsylvania County tourism partners have a new funding window to watch this summer.

The Danville Office of Economic Development & Tourism says the next Visit SoSi Tourism Sponsorship application cycle will open Monday, July 6, 2026. The reimbursable sponsorship program is aimed at projects, programs and events designed to attract visitors to Danville and Pittsylvania County.

The city says the application portal will close at 5 p.m. on August 14, 2026. Eligible projects must occur between October 2026 and September 30, 2027, with awards expected to be announced beginning in September.

• What to know: Priority goes to applicants that can show how their project will increase visitation and exposure for the Visit SoSi region.
• Who is affected: Event organizers, attractions, tourism businesses, downtown groups and community partners in Danville and Pittsylvania County.
• Why it matters: Sponsorship support can help local events and visitor experiences market beyond their usual audience.

Applicants should review the official Visit SoSi sponsorship page before the portal opens so budgets, event dates and promotional plans are ready.

Source: Reporting based on the City of Danville's June 24, 2026 News Flash item, City launches next round of tourism sponsorships, and the Visit SoSi sponsorship page, checked June 26, 2026.