Roanoke-region restaurants invited to join Sept. 12-20 VBR Restaurant Week

Restaurants across Virginia’s Blue Ridge are being invited to take part in a regional Restaurant Week scheduled for Sept. 12-20, 2026, with registration due by Aug. 31.

The week will include participating restaurants in the City of Roanoke, Roanoke County, Salem, Vinton, Rocky Mount, Boones Mill, Botetourt County and Franklin County. Visit Virginia’s Blue Ridge says restaurants can use the event to present special menus, discounts or promotions while reaching customers from across the region.

The destination marketing organization said nearly 80 restaurants participated in the inaugural 2025 event. For the 2026 edition, restaurant owners and operators can use the registration information on the official VBR Restaurant Week page or contact their locality’s representative.

For Roanoke businesses, the listed contact is Brady Lawrence at brady.lawrence@roanokeva.gov or 540-853-5661. The event page says participating menus and specials will be shared as the week approaches, so residents should check the official listing before making plans.

Illustration: GetStarNews original AI-generated editorial art. It is a generic food scene and does not depict a participating restaurant or the actual event.

Sources: Reporting based on the Visit Virginia’s Blue Ridge announcement and the official 2026 Restaurant Week information page, checked Aug. 4, 2026. The accompanying image is original illustrative art, not a documentary photograph.